Meet the Founder
Axel D'Addario
Founder & Principal Advisor · Fractional COO / CSO / CRO
Axel D'Addario is the Founder and Principal Advisor of Broadview Holdings, where he serves as a fractional executive and operating partner to founder-led businesses, private equity portfolio companies, and growth-stage organizations.
Broadview was built to support founders, boards, and leadership teams through the inflection points that define a company's trajectory — strengthening the operating model, accelerating growth, and preparing the business for its next round of capital, a strategic partnership, or a long-term exit.
Axel has spent his career inside founder-led companies — building supply chains, developing leadership teams, closing strategic partnerships, raising capital, and protecting the intellectual property that turns a strong idea into a durable enterprise. He has held seats as Chief Strategy Officer, Chief Revenue Officer, Vice President of Operations, and Board Member, and has advised dozens of companies across consumer products, health and wellness, technology, financial services, sports, and real estate.
He is engaged today as a fractional Chief Operating, Strategy, and Revenue Officer, an embedded operating partner, and a senior advisor — working directly with ownership and through executive search and advisory networks.
Strategy only matters when it is executed well. Great companies aren't built by working harder — they're built by building better.
Top 20 CSO of the Year
Co-Author, The NIL Playbook
Patent-Award-Winning Agency Partner
Featured on CNBC's Mad Money with Jim Cramer
Career
A career built around execution.
Broadview Advisory — Founder & Managing Partner
Founded Broadview Advisory to help business owners and leadership teams navigate growth, improve operational performance, and build organizations capable of scaling beyond founder dependency. Work focuses on identifying growth constraints, improving execution, strengthening leadership infrastructure, and helping companies make better strategic decisions — partnering directly with founders and executives who need experienced operational and strategic leadership without the commitment of a full-time executive hire.
HydraPatch — Chief Strategy Officer & Board Member
Helped lead the company through a critical stage of growth and organizational development. Responsibilities extended across enterprise strategy, operations, commercialization, capital formation, business development, intellectual property, supply chain, and organizational design. Worked closely with leadership, investors, and external partners to build scalable systems, establish operational discipline, and align resources around long-term value creation — turning ideas into execution and ensuring growth could be supported by a strong operational foundation.
HydraPatch — Chief Revenue Officer
Responsible for connecting growth strategy with execution. Led initiatives spanning go-to-market strategy, channel development, business development, customer acquisition, strategic partnerships, and revenue growth. Aligned commercial objectives with operational capabilities to create a more disciplined and scalable approach to business development and market expansion.
HydraPatch — Vice President, Internal Operations
Joined HydraPatch during its early stages and helped build the operational foundation required to support long-term growth. Oversaw manufacturing, supply chain management, quality assurance, fulfillment, vendor relationships, packaging, and process development — proving firsthand that sustainable growth depends on strong systems, disciplined execution, and the ability to solve problems before they impact customers, employees, or profitability.
NXT Level Holdings — Operating Partner, Strategy & Operations
Advised founders and leadership teams across multiple industries on growth strategy, capital formation, commercialization, and operational execution. Helped companies improve investor readiness, evaluate growth opportunities, build financial models, establish strategic partnerships, and prepare for expansion. Working across a variety of business models reinforced the ability to quickly identify challenges, uncover opportunities, and develop practical solutions that create measurable business results.
AXE RE & Finance — Founder
Launched AXE RE & Finance to support real estate sponsors, developers, and business owners in raising capital, structuring transactions, and evaluating investment opportunities. Working directly with investors, lenders, and project sponsors built deep experience in financial analysis, risk assessment, capital strategy, stakeholder management, and value creation — experiences that continue to influence how growth opportunities are evaluated, resources allocated, and decisions made today.
NJCU Jersey 50 Index — Co-Creator
Co-created the NJCU Jersey 50 Index, a proprietary stock market index developed by the NJCU School of Business and calculated by S&P Dow Jones Indices. Designed to track the 50 largest publicly traded companies headquartered in New Jersey, the index serves as a barometer of the state's economy — and strengthened expertise in business valuation, financial analysis, capital allocation, and long-term value creation.
Previously served on the Board of Directors of Win This Fight, a global anti-trafficking organization working with the United Nations. Created the Support Our Survivors program, raising over $100,000 for survivors of human trafficking. Featured on CNBC's Mad Money with Jim Cramer and WFAN's Carton & Roberts discussing intellectual property strategy.
Experience
Brands and institutions I've built alongside.
Selected partnerships from agency-of-record, NIL, and brand consulting engagements — from category-defining consumer brands to national governing bodies and Division I athletics.
Case Studies
Selected engagements.
Click into individual case studies to see the brand challenge and the solution delivered.
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Capital Formation & Real Estate Advisory
PRC Group
Challenge: Multi-generational real estate ownership, development, and management group whose member companies focus on independent residential and commercial projects across a nearly 60-year history.
Solution: Raised $2.5M for a 400-unit mixed-use ground-up development.
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Strategy & Vertical Expansion Advisory
Full Advantage
Challenge: Outsourced solution for billing, payment processing, credit, and collections, with additional developing service verticals.
Solution: Built a strategy framework outlining expansion and development paths into a new business vertical.
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Sports & Wellness · Global Expansion
HiG Sports
Challenge: Mumbai-based sports, fitness, and recreation consultancy seeking product and service expansion in the United States and global sports & entertainment access.
Solution: Partnered with HiG Sports to enhance global relationships and provide U.S. resources for international entities entering the market.
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Fintech · IP · Product Development
FigPay
Challenge: Early-stage founders building a secure digital transaction app, struggling to find a quality firm to support their journey.
Solution: Completed full intellectual property search and led product development for the FigPay app — saving the founders over six figures.
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Creative Services · Corporate Structuring
Klust Creative
Challenge: Full-service creative boutique needing guidance on corporate structure and supporting business documents.
Solution: Created and executed the firm's corporate structure strategy end-to-end.
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Consumer Products · IP Protection
JL Ring Designs
Challenge: New Jersey-based custom ring and wedding band company looking for guidance to grow the business to the next level.
Solution: Provided ongoing advisory toward profitability while protecting the company's proprietary designs and intellectual property.
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Beauty · Capital Strategy
Artis®
Challenge: Category-disrupting beauty tools brand seeking advisement on their next capital raise.
Solution: Built the capital raise strategy and positioning for the brand's next funding stage.
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